So you have heard the term “blog” and you want to know what blogs are all about? Well, you’ve come to the right place! With the exponential growth of the Internet, more and more people have started to write content online. Newspapers and paper books have lost their edge and “blogging” has become “mainstream”. Thousands of bloggers around the world have created a large audience and following. Many of them even generate a significant amount of money online from their blogs. I'm sure you have wondered what does it mean to be a blogger? What do bloggers do? Or What is a Blog? Hopefully, this article will give you the answers you are looking for.
The Blog Definition: What is a Blog
At its core, a “blog” has a very simple definition. It is a website which online authors and publishers (these can be both companies or private users) use as an online journal. These publishers write blogs to share information about a variety of things, be it their day to day happenings, tips, and tricks or even professional articles that help them better promote their business online. A blog can be used for a huge assortment of things, and it has a broad range of uses. Being such a versatile platform It all comes down to you to figure out what you want to use it for and why. For example, large companies like Tesla always have corporate blogs on their main websites, to share updates and information which can't fully be shared in a press release (Tesla Blog) or is content with an expiry date. One thing is sure, a blog enables you to have an online presence, and it makes it incredibly easy to connect with readers, showcase your ideas and gather the opinions of the people as well. If we look at the etymology of the word “blog” then the answer to the question “what is a blog?” becomes, even more, clearer. Initially, a blog was called a “we blog.” A place on the web where you can keep a log of your daily happenings. Eventually over time as more and more people started to create and use blogs and people started to realize the enormous potential offered by this type of online platform. Web log became shortened to simply blog and the rest is history. Just try saying “web log” out loud fast multiple times and you’ll see why that happened :)
Here are a couple more answers to "what is a blog" from veteran professional bloggers:
"A blog is a channel where you share your thoughts. Think of it as a public journal, diary, or even book. You can share personal thoughts, quick updates, or even educate others on what you learned." - Neil Patel (QuickSprout)
"For me, a blog is more than just a place to post new content on a regular (or, lately, semi-regular) basis. It’s a hub for people to share their thoughts around my contributions to the industry (in my case, startups & marketing) and a home for anyone to discover new ideas about those topics." - Rand Fishkin (Moz)
So, Then What is a Blogger?
A blogger is a person who writes and maintains a blog. For example, if Jason creates a blog called “Zebra Toffee” and writes about animal zoology, Jason can call himself a “blogger.” In this example the blog is the website “Zebra Toffee” and Jason is the blogger who writes and maintains this blog.
Blogging Terminology for Reference:
Here is a list of common blog vocabulary for reference. As these words are all derived from the single word “blog” it is sometimes a bit confusing to understand. For example, “I am a blogger, and I love to blog on my blog about building blogs” is a sentence that makes sense. Hopefully, the following syntax will make this a bit clearer ;) and clearly, answer the question of what is a blog.
- Blog (noun) – short for Web Log – an online journal or diary that is on the Internet
- Blog (verb) – to write a blog – I am going to blog about this party when I get home
- Blogger (noun) – a person who writes a blog – Professional bloggers can make thousands of dollars per month from their blogs
- Blogging (verb) – the action of writing a blog – Me and my wife love blogging about our vacations around the world
- Blogosphere (noun) – all the personal websites and blogs collectively on the Internet
Why Do People Blog? & Why Is Blogging So Popular?
The most important reason why people blog and why blogging has become so popular, is that a blog allows you to directly express ideas and connect with an audience that is limitless in reach (being based on the Internet a blog is an international entity). It’s the next level of social connectivity. Sure, you can could social media or use a traditional website but the blogging platform brings a sense of personal connectivity that you just can’t find in the usual digital mediums of communication. The biggest reason for this “personal touch” in blogging is the fact that there are no hard and fast rules on how to blog. As a blogger, you can include as much content, pictures, links or graphics as you like and no one will say anything. A blog is a personal representation of “you” on the Internet and you can do whatever you want. You are not limited by a word count and the topics or ideas your blog covers are up to you. This is why businesses use the “blogging” platform to build trust with their audience. By writing content directly for the people, with no filter in the way, you show transparency and transparency grows trust. As an independent blogger, once you start writing about a topic and continue blogging regularly, you will find that you will build a “following”. Eventually, as this audience gets larger it will become a big reason why you continue to blog. Having a group of people who read all your writing and support you 100% is very exhilarating and very addictive as a blogger. This audience will be there for you when needed, they will do all they can to share your blog with others. All you must do in return is write meaningful and professional content!
What Is a Blog for Business Use?
Unlike a regular blog focused solely on expressing ideas from a personal standpoint. Business blogs are designed with the premise of sharing company news, ideas and anything relevant that pertains to the industry. Blogs allow businesses to boost their online exposure by humanizing their company and building trust. Blogs are a great way to generate traffic online. And many online businesses use their blogs to drum up traffic and then funnel it towards their products and services.
Can You Make Money Blogging?
Blogs can earn you a significant amount of passive income online. Being a full-time “professional” blogger is a real profession. There are hundreds of popular bloggers on the Internet that make millions of dollars and even live off their blogs. Sure, these “pro” bloggers are scarce and not all bloggers will make enough money from their blogs to quit their day jobs. But a blog can still be an alternate channel of income to support you alongside you full-time job. Making $300-$400 a month is very realistic for part-time bloggers online :cool:
Is It Hard to Start Blogging?
Technical know-how aside blogging will require you to write as much as you can as often as you can. If words come easy to you, then blogging should appear naturally and it won’t come with any issues. However, if you are not accustomed to writing, then it will be a bit harder to start blogging. But it’s certainly not something very hard or impossible to do. It just requires hard work, focus, and commitment. If you can get into the habit of writing, Blogging is a walk in the park. As for the technical part, the Internet has come a long way. Blogging platforms like WordPress or Tumblr have made it extremely easy to get a blog up and running. If you are interested there is a very detailed step-by-step guide on how to start a blog right here on Smart Blog Income that you can follow to get your very own blog up running in less than 20 minutes.
Now that you know what is a blog, I highly encourage that you should try creating one of your own; trust me, it’s worth it!